---
title: Google Ads | The Marketing Guy
description: Proven Google Ads results for B2B and B2C. Optimise for customers not leads. Read my testimonials.
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# Google Ads
Similar to how the CEO of Shopify runs an online tea store to stay close to the customer experience, I like to stay on the tools, and Google Ads is one of those tools.
When I onboard a new client, whether real or perceived, I feel real pressure to deliver results quickly, and I’ve found that Google Ads is an excellent platform for quick wins.
Too often I encounter accounts which are poorly managed e.g.
- B2B optimised for leads vs customers.
- Ads being served on kids' gaming sites.
- Businesses receiving more irrelevant leads than quality leads, costing money and time.
While I prefer to manage all aspects of marketing, if Google Ads is a priority for you, I’m happy to start there.
[](https://partnersdirectory.withgoogle.com/partners/7364313770)
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“As NZ’s leading Tiny Home Builder, we spend tens of thousands on Google Ads each month. Before bringing ads in-house, we asked Conrad to audit our account. His audit uncovered a major opportunity to connect Google Ads with our CRM and optimise for real customers, not just leads. Every action was listed in order of priority so that I could oversee implementation with total clarity.”
Bryce Glover - HouseMe
“Google Ads is our biggest source of new customers, and Conrad’s kept us ahead of the curve. He’s always quick to test and roll out Google’s latest campaign types—App campaigns, Demand Gen, Performance Max—keeping YourRide visible and growing while competitors play catch-up.”
James Fisk - YourRide
We initially tried running Google ads ourselves with little success. Since Conrad took over, our B2C sales have increased markedly. We’re continuing to ramp up our investment confident, we're getting a good ROI.
Mike Harvey - AutoCheck
“We’re a niche global B2B business, and quality leads were our biggest challenge. Using our HubSpot CRM, Conrad re-optimised Google Ads to focus on qualified leads instead of raw enquiries. Lead volume doubled, and for the first time, Sales was genuinely happy with Marketing.”
Adam McElroy - AoFrio
"Before Conrad took over, half of our enquiries were irrelevant—individuals wanting one-off vehicle reports instead of highly important B2B solutions. It wasted time and ad spend. In his first month managing our Google Ads, genuine B2B enquiries rose above 50%, and in the following six months, we’d reached 100%. Conrad's management of our marketing initiatives has resulted in a significantly better return on investment and genuine enquiries from a far wider audience than we had expected. We are very pleased with the results that continue to meet all the KPIs we set."
Chris Knight - InfoAgent
"Conrad has been my digital marketing sounding board for over 15 years. He has a wide range of experience, which allows him to pinpoint areas for improvement and focus quickly. From developing a strategy to analysing our website's UI/UX to reviewing our agencies, he’s always my go-to for sound advice backed by years of experience. I would strongly recommend Conrad to anyone seeking to improve their digital marketing outputs."
Paul Wiggans - Big Blue
The Marketing Guy is an independent marketing agency. We provide Google Ads management services directly to businesses. We do not resell leads or represent Google.
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