--- title: Marketing Strategies | The Marketing Guy | Fractional Marketer description: I love developing actionable strategies as much as I enjoy working with teams to implement them. --- [Skip to content](https://marketingguy.co.nz/work#main-content) [![The Marketing Guy](https://marketingguy.co.nz/hs-fs/hubfs/TMG-Logo-Header-1.png?width=300&height=86&name=TMG-Logo-Header-1.png "The Marketing Guy")](https://www.marketingguy.co.nz?hsLang=en) ![TMG-Mobile-Menu](https://marketingguy.co.nz/hubfs/TMG-Mobile-Menu.png) ![TMG-Mobile-Close](https://marketingguy.co.nz/hubfs/TMG-Mobile-Close.png) - [Services](https://marketingguy.co.nz/services) - [Google Ads](https://marketingguy.co.nz/google-ads) - [Work](https://marketingguy.co.nz/work) - [About](https://marketingguy.co.nz/about) - [Books](https://marketingguy.co.nz/books) - [Services](https://marketingguy.co.nz/services) - [Google Ads](https://marketingguy.co.nz/google-ads) - [Work](https://marketingguy.co.nz/work) - [About](https://marketingguy.co.nz/about) - [Books](https://marketingguy.co.nz/books) [Contact me](https://marketingguy.co.nz/contact?hsLang=en) # **Work** I love developing actionable strategies as much as I enjoy working with teams to implement them. ![Corporate Marketing Strategy - Samsung NZ](https://marketingguy.co.nz/hubfs/Corporate%20Marketing%20Strategy%20-%20Samsung%20NZ.png) - Launched fifteen flagship products and a local brand campaign as part of the Senior Leadership Team at Samsung, contributing to a 60 percent increase in revenue over five years.  - Led Samsung NZ’s CRM data-drive initiative; recognised by winning awards at the NZDM & NZ Marketing Awards.  [samsung.com/nz](https://www.samsung.com/nz/) ![FBNZ](https://marketingguy.co.nz/hubfs/FBNZ.png) - Developed a three-year digital & eCommerce strategy to enable a step change in customer engagement & revenue delivery across Grocery (B2B2C) & Foodservice (B2B). - Increased our eCommerce share by 8% in just six months. [fonterra.com](https://www.fonterra.com/nz/en/our-co-operative/brands-and-markets.html)   ![HouseMe Slide Background - Text Overlay](https://marketingguy.co.nz/hubfs/HouseMe%20Slide%20Background%20-%20Text%20Overlay.png) - HouseMe is NZ's No.1 tiny home builder - Thorough [Google Ads audit](https://marketingguy.co.nz/google-ads?hsLang=en) which included leveraging their CRM to boost Google's smart bidding capabilities. [houseme.co.nz](https://houseme.co.nz/)     ![AoFrio Global B2B Marketing Strategy](https://marketingguy.co.nz/hubfs/AoFrio%20Global%20B2B%20Marketing%20Strategy.png) - Aofrio is an NZX-listed hardware-enabled SaaS company. - Developed a Global Marketing Strategy focused on building brand awareness and activating performance marketing. - Implemented sales automation and account-based marketing (ABM), leading to a trial with the world's largest brewer. [aofrio.com](https://www.aofrio.com/)     ![YourRide Marketing Strategy](https://marketingguy.co.nz/hubfs/YourRide%20Marketing%20Strategy.png) - Developed and executed a go-to-market (GTM) strategy which saw YourRide quickly become NZ's No.1 Taxi booking App. - Achieved 100% growth in six months during the post-launch phase. - Developed a Marketing Strategy (B2B, B2C) focused on building brand awareness and leveraging our existing customer base and partners. - Set up a HubSpot CRM to consolidate sales and marketing data for two business units. [yourride.nz](https://yourride.nz/) ![IA 2025](https://marketingguy.co.nz/hubfs/IA%202025.png) - InfoAgent is the No.1 Vehicle Data Service in New Zealand and Australia. - Developed a Global B2B Marketing Strategy to build brand awareness and overhaul performance marketing.  - Increased the percentage of genuine leads via [Google Ads](https://marketingguy.co.nz/google-ads?hsLang=en) from 33% to 63% within two months. - Complete Rebrand. [infoagent.com.au](https://www.infoagent.com.au/) ![Shadowspec Strategy](https://marketingguy.co.nz/hubfs/Shadowspec%20Strategy.png) - Shadowspec designs and hand-builds luxury outdoor umbrellas in New Zealand.  It supplies homes, resorts, and clubs worldwide. - Developed a Global Marketing Strategy (NZ, AU, USA) to build brand awareness and drive leads (currently implementing). [shadowspec.com](https://www.shadowspec.com/) - [Work](https://marketingguy.co.nz/work) - [Services](https://marketingguy.co.nz/services) - [About](https://marketingguy.co.nz/about) - [Books](https://marketingguy.co.nz/books) - [Business Exit Transitions](https://marketingguy.co.nz/business-exit-transitions) - [Google Ads](https://marketingguy.co.nz/google-ads) 9 Huron Street Takapuna, Auckland 0622 New Zealand - ![Google Partner](https://marketingguy.co.nz/hs-fs/hubfs/Google%20Partner.png?width=600&height=600&name=Google%20Partner.png) - ![Google Ads Cert](https://marketingguy.co.nz/hs-fs/hubfs/Google%20Ads%20Cert.png?width=600&height=600&name=Google%20Ads%20Cert.png) - ![Google Analytics Cert-1](https://marketingguy.co.nz/hs-fs/hubfs/Google%20Analytics%20Cert-1.png?width=600&height=600&name=Google%20Analytics%20Cert-1.png) - ![Hubspot Marketing Certification](https://marketingguy.co.nz/hs-fs/hubfs/Hubspot%20Marketing%20Certification.png?width=800&height=400&name=Hubspot%20Marketing%20Certification.png) - ![Hubspot Sales Certification](https://marketingguy.co.nz/hs-fs/hubfs/Hubspot%20Sales%20Certification.png?width=800&height=400&name=Hubspot%20Sales%20Certification.png) - ![Business Mentors](https://marketingguy.co.nz/hs-fs/hubfs/Business%20Mentors.png?width=600&height=600&name=Business%20Mentors.png) - ![LinkedIn Cert.](https://marketingguy.co.nz/hs-fs/hubfs/LinkedIn%20Cert..png?width=600&height=600&name=LinkedIn%20Cert..png) Copyright © 2026 The Marketing Guy All Rights Reserved. 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