Work
I love developing actionable strategies as much as I enjoy working with teams to implement them.
- Launched fifteen flagship products and a local brand campaign as part of the Senior Leadership Team at Samsung, contributing to a 60 percent increase in revenue over five years.
- Led Samsung NZ’s CRM data-drive initiative; recognised by winning awards at the NZDM & NZ Marketing Awards.
- Developed a three-year digital & eCommerce strategy to enable a step change in customer engagement & revenue delivery across Grocery (B2B2C) & Foodservice (B2B).
- Increased our eCommerce share by 8% in just six months.
- Developed a B2B Digital Marketing Strategy focused on building brand awareness and activating performance marketing.
- Implemented sales automation and account-based marketing (ABM), leading to a trial with the world's largest brewer.
- Developed and executed a go-to-market (GTM) strategy which saw them quickly become NZ's No.1 Taxi booking App.
- Developed a Marketing Strategy (B2B, B2C) focused on building brand awareness and leveraging our existing customer base and partners.
- Set up a HubSpot CRM to consolidate sales and marketing data for two business units.
- Developed a Global B2B Marketing Strategy to build brand awareness and overhaul performance marketing.
- Increased the percentage of genuine leads from 33% to 63% within two months.
- Led a Rebrand.