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Work

I love developing actionable strategies as much as I enjoy working with teams to implement them.

Corporate Marketing Strategy - Samsung NZ
  • Launched fifteen flagship products and a local brand campaign as part of the Senior Leadership Team at Samsung, contributing to a 60 percent increase in revenue over five years. 
  • Led Samsung NZ’s CRM data-drive initiative; recognised by winning awards at the NZDM & NZ Marketing Awards. 

samsung.com/nz

FBNZ
  • Developed a three-year digital & eCommerce strategy to enable a step change in customer engagement & revenue delivery across Grocery (B2B2C) & Foodservice (B2B).
  • Increased our eCommerce share by 8% in just six months.

fonterra.com

 

AoFrio Global B2B Marketing Strategy
  • Aofrio is an NZX-listed hardware-enabled SaaS company.
  • Developed a Global Marketing Strategy focused on building brand awareness and activating performance marketing.
  • Implemented sales automation and account-based marketing (ABM), leading to a trial with the world's largest brewer.

aofrio.com

 

 

YourRide Marketing Strategy
  • Developed and executed a go-to-market (GTM) strategy which saw them quickly become NZ's No.1 Taxi booking App.
  • Achieved 100% growth in six month during the post launch phase.
  • Developed a Marketing Strategy (B2B, B2C) focused on building brand awareness and leveraging our existing customer base and partners.
  • Set up a HubSpot CRM to consolidate sales and marketing data for two business units.

yourride.nz

IA 2025
  • Developed a Global B2B Marketing Strategy to build brand awareness and overhaul performance marketing. 
  • Increased the percentage of genuine leads from 33% to 63% within two months.
  • Complete Rebrand.

infoagent.com.au

Shadowspec Strategy
  • Developed a Global Marketing Strategy (NZ, AU, USA) to build brand awareness and drive leads (currently implementing).

shadowspec.com