Work
I love developing actionable strategies as much as I enjoy working with teams to implement them.
- Launched fifteen flagship products and a local brand campaign as part of the Senior Leadership Team at Samsung, contributing to a 60 percent increase in revenue over five years.
- Led Samsung NZ’s CRM data-drive initiative; recognised by winning awards at the NZDM & NZ Marketing Awards.
- Developed a three-year digital & eCommerce strategy to enable a step change in customer engagement & revenue delivery across Grocery (B2B2C) & Foodservice (B2B).
- Increased our eCommerce share by 8% in just six months.
- HouseMe is NZ's No.1 tiny home builder
- Thorough audit which included leveraging their CRM to boost Google's smart bidding capabilities.
- Aofrio is an NZX-listed hardware-enabled SaaS company.
- Developed a Global Marketing Strategy focused on building brand awareness and activating performance marketing.
- Implemented sales automation and account-based marketing (ABM), leading to a trial with the world's largest brewer.
- Developed and executed a go-to-market (GTM) strategy which saw YourRide quickly become NZ's No.1 Taxi booking App.
- Achieved 100% growth in six months during the post-launch phase.
- Developed a Marketing Strategy (B2B, B2C) focused on building brand awareness and leveraging our existing customer base and partners.
- Set up a HubSpot CRM to consolidate sales and marketing data for two business units.
- InfoAgent is the No.1 Vehicle Data Service in New Zealand and Australia.
- Developed a Global B2B Marketing Strategy to build brand awareness and overhaul performance marketing.
- Increased the percentage of genuine leads from 33% to 63% within two months.
- Complete Rebrand.
- Shadowspec designs and hand-builds luxury outdoor umbrellas in New Zealand. It supplies homes, resorts, and clubs worldwide.
- Developed a Global Marketing Strategy (NZ, AU, USA) to build brand awareness and drive leads (currently implementing).